BIMachine - Analytics and IA Platform
Success Case

Nutrire / Nutrili

The last mile of analytical autonomy

From days to minutes in ad-hoc analysis

When autonomy meets support: the perfect balance for assertive analysis

Having all data connected in BI is a big step. But turning data into assertive, fast analysis requires more than access — it requires intuitive tools and specialized support.

Nutrire / Nutrili

Client since 2020

Pet Food - Animal nutrition

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Founded
2000 (20+ years in market)
Employees
~200 employees
Location
Rio Grande do Sul
Partnership
4+ years

Departments Involved

CommercialProductionData Analysis

Testimonial

"BIMachine is a very important partner for Nutrire. It has been with us for over 4 years and it is present every day in Nutrire's routine."

"We first built the entire commercial part of our project. So all daily revenue data, consultants, managers, clients, how our production is — we can monitor almost simultaneously."

"BigTable is a tool I started using a few months ago, even when it was in beta. It made my life much easier, because I already have all the company data connected to BI. It makes it much easier for me to do assertive, fast analysis of any item I need, any data we need."

DA

Data Analyst

Data Analysis
Nutrire / Nutrili

From connected data to assertive analysis

Many companies reach the first Analytics milestone: having centralized, connected data in BI. Nutrire already had that. Revenue data, commercial (cons...

Dashboards limit emerging analysis

Answer new questions with agility

Self-service without support frustrates users

Avoid underuse and tool abandonment

Specific business questions take too long

Loss of timing for agile decision making

Lack of autonomy-support balance

IT bottleneck or unprepared users

"BigTable made my life much easier, because I already have all the company data connected to BI. It makes it much easier for me to do assertive, fast analysis of any item I need, any data we need."

Data Analyst

Data Analysis, Nutrire, Nutrire / Nutrili

The BIMachine Solution

Technology and methodology to turn data into results

BigTable: Self-Service for Ad-Hoc Analysis

Tool that allows analysts to create their own analysis without coding: drag and drop fields, filter, group, calculate instantly. Access entire data base already modeled in BI. Generate insights in minutes (not days). No IT dependency for custom analysis. 'Any item I need, any data we need' — no technical barriers. Intuitive interface that turns curiosity into concrete analysis quickly.

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Assertive and Fast Analysis

Ability to answer any business question quickly: 'Any item I need, any data we need'. Analysis not limited to pre-built dashboards. Free data exploration with governance (security + appropriate permissions by profile). Assertiveness comes from combination: intuitive tool + correctly modeled data + structured training.

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Near-Simultaneous Monitoring

Monitoring of critical operations in near-real time: Daily revenue by product/region/channel, Consultant and manager performance (individual and team), Client status (sales, delinquency, opportunities), Industrial production (volumes, quality, efficiency), Logistics and inventory. 'We can monitor almost simultaneously' — speed suited for decision without unnecessary absolute real-time complexity.

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Weekly Consulting Support

Regular meetings with BIMachine specialists who know Nutrire's operation and challenges: Clarify tool questions (BigTable, dashboards, integrations), Exchange ideas on emerging use cases, Receive guidance on analytical best practices, Support from someone who 'knows for real' not just technology but business. 'These weekly meetings are really great' — not reactive support, proactive partnership.

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Structured Training

Training program that generates real autonomy (not just access): Formal training on BigTable and advanced features, Assisted onboarding for new users, Evolution from dependent to autonomous user. 'I knew the tool but didn't have the expertise. After some BI training, I can already have autonomy.' Transformation: from frustrated with complex tool to empowered doing own analysis.

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The Methodology

Continuous training + weekly consulting support + iterative evolution of use cases over 4+ years of partnership

1

Years 1-3 (Foundation)

Data base

Base building: commercial and production data integration, dimensional modeling, first dashboards focusing on revenue, consultants, managers, clients and production. Partnership consolidation.

2

Year 4+ (Self-Service Evolution)

BigTable

Expansion to self-service analysis with BigTable (invitation to beta testing), analyst training for autonomy, establishment of weekly consulting support routine. Transformation of users into autonomous analysts.

3

Continuous Philosophy

Autonomy + Support

Balance between autonomy and support — don't deliver tool and abandon, nor create total dependency. Train + accompany = sustainable autonomy. BI 'present every day in Nutrire's routine'.

The Transformation in Numbers

Days → minutes

Speed

Assertive ad-hoc analysis

100%

Autonomy

With weekly specialized support

4+

Years

Consolidated and active partnership

Near simultaneous

Monitoring

Production and commercial

Before

Days

For custom analysis (IT/BI dependency)

Limited

To pre-built dashboards (80% of questions)

Dependent

On IT/BI for urgent ad-hoc analysis

No structured

Support for questions and ideas

Tool

Without expertise = frustration

Steep

Learning curve without support

BIMachine

After

Minutes

For ad-hoc analysis (self-service)

Unlimited

Exploration with BigTable (100% of questions)

Autonomous

Independent analysts do own analysis

Weekly

Consulting meetings with specialists

Expertise

Gained via structured training

Sustainable

Autonomy with support when needed

Impacts of the Transformation

Analysts transformed from dependent (wait for IT) to autonomous (do own analysis)

Business questions answered in minutes (not days), opportunity window no longer closes

Near-simultaneous monitoring of production and commercial enables agile decisions

BigTable as enabler: 'made my life much easier' — reduction of analytical friction

Partnership seen as 'of great value' — not supplier, strategic partner present 'every day'

Lessons from this Transformation

01

Autonomy + Support > Autonomy or Support

Self-service tools without support generate frustration and underuse. Support without autonomy generates expensive, slow dependency. The ideal is combination: autonomy in day-to-day (speed) + support for complex challenges (quality). Maximizes platform ROI.

Sustainable autonomy with support
02

Self-Service requires structured training

Delivering a powerful tool isn't enough. Structured training transforms user from 'I don't know how to use' to 'I can already have autonomy'. Journey: know tool → take training → acquire expertise → gain autonomy. Without training = abandoned tool.

Trained and productive users
03

Weekly meetings create real partnership

Regular consulting support isn't a luxury — it's investment in maximizing platform ROI. Ideas, questions, best practices flow in these meetings. 'These weekly meetings are really great' — creates bond, trust, joint evolution. Difference between supplier (reactive) and partner (proactive).

Partnership of continuous value
04

BigTable completes Analytics journey

Pre-built dashboards answer 80% of known questions (repetitive, operational). BigTable (self-service) answers the remaining 20% — which are often the most critical for strategic decision. New, urgent, specific questions. Complete analytical coverage: dashboards + self-service.

100% analytical coverage
05

Beta testers become evangelists

Inviting client to test feature in beta (BigTable) generates deep engagement and valuable feedback. User feels part of the build, not just consumer. 'I started using a few months ago, even when it was in beta' — becomes early adopter and internal evangelist.

Engagement and qualified feedback
06

Long-term partnership generates growing value

4 years of relationship = natural evolution of use cases, built trust, deep mutual knowledge. Value isn't just at implementation — it's over time. 'Present every day in routine' — BI becomes critical infrastructure, not one-off project. Partnership matures: from basic dashboards to advanced self-service.

Growing value over time

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