BIMachine - Analytics and IA Platform
Success Case

INOVAMED HOSPITALAR

8+ software = Scattered data, impossible to cross-reference

Same shift

From 3-4 days to same-day: when autonomy becomes competitive advantage

The meeting was on Monday and we had the answer on Friday. That's too long to make decisions on data that is extremely strategic. Today, if the board has an interesting insight in a meeting, we can sometimes present that new view the same day or same shift.

INOVAMED HOSPITALAR

Client since 2022

Pharmaceutical and Hospital Supplies Distributor

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Founded
2011 (13 years in market)
Employees
Not disclosed publicly
Location
HQ: Erechim/RS | Distribution Center: Pouso Alegre/MG
Partnership
2+ years

Departments Involved

FinanceITMarketingCommercialOperations

Testimonial

"We had a tool that used to take a long time for new views. The board would come with demands to generate new insights. We had to go through that data processing with that other software. That processing sometimes took 3 to 4 days. Meeting on Monday and answer on Friday. That's too long to make decisions on data that is extremely strategic."

"BI Machine came precisely to solve this main issue: to enable greater autonomy for InovaMed in data handling."

"BI Machine enabled greater data release to other areas of the company. We started the implementation project with the board first, but today that information is already at management level, at operational level. We've democratized data much more within the organization."

LK

Leonardo Kozak

IT Manager | 7 years Inovamed
INOVAMED HOSPITALAR

3-4 days for response = Delayed decisions

We have more than 8 software systems running at the same time. Main ERP, tender contract management, tender capture, WMS, private quote management and...

3-4 days to generate new views

Delayed decisions on strategic data

8+ software systems with no integration

Data scattered across ERP, tenders, WMS, etc.

Previous BI tool not manageable

Static dashboards that don't keep up with changes

Total dependence on third party

Wait in queue and tests for any change

Compressed margins + fierce market

Need to react fast to financial difficulties

"We had a tool that used to take a long time for new views. The board would come with demands to generate new insights or different ideas for data to be processed. We had to go through that data processing with that other software. That processing sometimes took 3 to 4 days. So, meeting on Monday and we had the answer on Friday. That's too long to make decisions on data that is extremely strategic."

Leonardo Kozak

IT Manager | 7 years, INOVAMED HOSPITALAR

The BIMachine Solution

Technology and methodology to turn data into results

8+ Systems Integration

Through BI we unified data from multiple sources. ERP, WMS, tender management, private quotes - all connected. BIMachine unified everything.

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Autonomous Dashboards

Goal of the change was more customization and more autonomy for InovaMed in data handling. IT creates and adjusts in hours (not days).

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Automated WhatsApp

We send indicators to all managers and key people via WhatsApp first thing in the morning. People arrive at work knowing what to execute. Result: meetings 50-75% shorter (from 1-2h to 15-30min).

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Freight Dashboard (Daily Monitor)

We developed a dashboard for freight analysis, one of the largest cost items. Monitors daily, detects any distortion. Caught significant wrongful charges in one month. Before: 2-3 months to find out. After: detect same month.

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Customer Statement (Visual CRM)

Dashboard with full customer history (purchases, credit, financial, product mix). Sales identifies: customer stopped buying product → why? → reactivate. Or: buys product X → suggest complementary Y → increase ticket.

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The Methodology

Iterative implementation with gradual expansion: started with board (strategic) → management (tactical) → operational. IT very close to board, quick adjustments as needs arise.

1

Webinar

Awareness

Paulo discovered BIMachine through webinar. Today Inovamed participates in webinars sharing the case.

2

Board

Strategic

Started implementation with the board (4 founding partners). Macro views, big decisions, strategic focus.

3

Management

Tactical

Information expanded to management level (area managers). Medium-term decisions, operational efficiency.

4

Operational

Day to day

Democratization reached operational level. Automated WhatsApp first thing in the morning. People arrive at work knowing what to do.

The Transformation in Numbers

80-95%

Reduction

Response time (3-4 days → same shift)

3 levels

Democratization

Board→management→operational

50-75%

Meetings

Shorter (1-2h → 15-30min)

Same month

Detection

Wrongful freight charges

Before

3-4 days

New view response

Monday→Friday

Request to response

Dependence

Third party (BI vendor)

Static dash

Scenario changes, no adjustment

Board only

Restricted data (strategic)

1-2h meetings

Presenting data

2-3 months

To discover freight errors

Customer stopped?

Delay to find out

BIMachine

After

Same day/shift

Response ready

Morning→Afternoon

Request to response

Full autonomy

Internal IT does everything

Dynamic dash

Real-time adjustment

3 levels

Board + management + operational

15-30min

Meetings decisions only

Same month

Detect freight errors

Immediate alert

Customer stopped? reactivate

Impacts of the Transformation

IT focused on business (not just technical): Léo very close to Paulo, adjustments in hours

Meetings 50-75% shorter: morning WhatsApp → people arrive informed → meeting decisions only

Freight: daily monitoring detects anomalies before they become loss (wrongful charges same month)

Customer statement: reactivate sales for products that stopped + cross-sell increases ticket

Data-driven culture amplified: they always wanted to decide with data, now they have the right tool

Lessons from this Transformation

01

3-4 days = Unacceptable limit when market moves fast

Monday meeting → Friday answer = lost opportunity, scenario already changed. Strategic decisions can't wait. Decision speed = competitive advantage.

Autonomy isn't luxury, it's survival
02

Discovered through webinar (exchange is valuable)

Paulo watched webinar from Bom Princípio case → discovered BIMachine → contact → evolved. Today Inovamed participates in webinars sharing the case.

Virtuous cycle: learn → implement → share
03

Data-driven culture since founding (but without tool = frustration)

Inovamed always wanted to decide with data (from paper, basic Excel, advanced Excel, free BI with limitations). Culture existed, right tool didn't.

Culture + Tool = Exponential power
04

8+ software isn't a problem if BI integrates

ERP + tender management + capture + WMS + quotes + others. Each with its own reports. Cross-referencing data = herculean work. BI unified everything.

Unification > Simplification
05

IT focused on business (not just technical)

Léo (IT) very close to Paulo (Board). Adjustments in hours (not weeks). Board present day to day, sees processes happening.

IT that understands business = IT that delivers value
06

Data democratization = Shorter meetings

WhatsApp first thing in the morning → Everyone arrives informed → Meeting for decisions only (not presenting data). Before: 1-2h. After: 15-30min.

50-75% reduction in meeting time
07

Freight: daily monitoring detects anomalies before they become loss

Freight = one of the largest cost items. Dashboard monitors daily. Detects distortions. Caught significant wrongful charges in one month. Before: 2-3 months to find out.

The faster you detect, the less loss accumulates
08

Customer statement = Reactivate sales + Cross-sell

Dashboard brings full customer history (purchases, credit, financial, product mix). Sales identifies: customer stopped buying product → reactivate. Or: buys product X → suggest complementary Y → increase ticket.

Data not just to cut costs, also to increase revenue

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