BIMachine - Analytics and IA Platform
Success Case

Quiero Café

The problem wasn't lack of data — it was excess data trapped in inaccessible formats.

From spreadsheets to visual insights

From 1 Store in the Countryside to 60+ Units with Data-Driven Management

When you scale from a local coffee shop to a national chain with 60+ stores in 5 states, operational complexity grows exponentially. Quiero Café was born with analytical DNA — financial spreadsheets from day 1 — but accelerated growth brought a problem: data existed, but was trapped in fragmented systems, slow to consolidate and hard to communicate to franchisees.

Quiero Café

Client since 2021

Coffee shop, restaurant and bar chain

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Founded
2015 in Teutônia/RS, founded by Matheus and Filipe (started with 1 small store)
Employees
60+ stores in 5 states
Location
Teutônia/RS (origin) | 5 states
Partnership
3+ years

Departments Involved

FranchisorOperationsFinance

Testimonial

"BIMachine came in 2021 and the project gained traction in 2022. The analytical vein has been part of Quiero Café's DNA since the business was conceived. From the start there were financial spreadsheets, input analysis, price, comparative, yield."

"With BIMachine it was a way to have data easier, faster and ready. Today we use it internally at the franchisor, but much of this data is shared with franchisees in a more synthesized way — whether in a presentation, a meeting or a financial analysis we send to the stores."

"A chart brings a lot of information that sometimes you have in an Excel spreadsheet or a giant formula and it's not so clear for someone to read. So a heat map, a share chart, a sales dashboard... has been helping us in both store management and looking internally at company strategy."

MT

Management Team

Management
Quiero Café

Grow without losing control: when data exists but doesn't help decide.

Quiero Café always had analytical discipline. From the first store in Teutônia, there were detailed financial spreadsheets: inputs, prices, comparativ...

Days to consolidate data

Strategic decisions based on outdated data

Spreadsheets with giant formulas

Franchisees don't understand real store performance

Manual comparison between stores

Impossible to identify success benchmarks quickly

Artisanal tools that don't scale

Analytical DNA stuck in Excel blocking growth

Data trapped in inaccessible formats

Consolidated analysis impossible without intense manual work

"We've always had an analytical vein since the business was conceived. But with 60 stores, Excel spreadsheets and giant formulas weren't clear to read. A heat map, a sales dashboard, product share... brings much more information much faster."

Management Team

Management, Quiero Café

The BIMachine Solution

Technology and methodology to turn data into results

Automatic Consolidation of 60+ Stores

Integration of all network POS systems with automatic daily sync. Unified view of sales, costs, product mix and operational performance in real time.

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Multi-Level Visual Dashboards

Franchisor: Consolidated strategic view. Franchisees: Simplified dashboards of their store and comparatives with the network. Operations: Input and yield analysis.

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Performance Analysis by Store

Automatic comparative between units: sales per hour, average ticket, product mix, operational efficiency and margin by category through intuitive charts.

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Cost and Input Management

Input cost monitoring per store and price comparison between suppliers, identifying negotiation and financial optimization opportunities.

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Simplified Communication with Franchisees

Automatic visual reports replacing complex spreadsheets. Heat maps and product share charts any franchisee understands in 30 seconds.

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The Methodology

Gradual implementation respecting network growth, with strong focus on visualization to ensure franchisee adoption.

1

2021

Project Start

Pilot project in flagship stores, needs mapping and initial integration with POS systems.

2

2022

Network Expansion

Rollout to entire 60+ store network, project gained full traction with massive adoption.

3

2023

Analytical Refinement

Dashboard customization by profile (franchisor vs franchisee) and indicator refinement.

4

2024

Digital Maturity

100% consolidated visual management across 60+ stores with data-driven culture across the network.

The Transformation in Numbers

60x

Scale

From 1 to 60+ stores keeping full visibility

Days → Minutes

Speed

Network data consolidation

100%

Adoption

Franchisees understand performance via visualization

5 states

Standardization

Unified metrics nationally

Before

Spreadsheets

Complex financials with giant formulas

Days

To consolidate data from multiple stores

Lost

Franchisees not understanding performance

Manual

Store comparison: manual work

Manual

Slow financial analyses for each store

Wait

'How is our store?' - Wait days

Explaining

Meetings wasted explaining numbers

BIMachine

After

Dashboards

Intuitive visuals (understanding in 30 sec)

Real-time

Automatic consolidation of 60+ stores

Clear

Heat maps and transparent share charts

Automatic

Benchmarks updated across all units

Automatic

Visual reports distributed with no effort

Instant

Answer on the dashboard anytime

Strategy

Meetings focused on action and growth

Impacts of the Transformation

Founding analytical DNA now scales to the entire 60+ store network.

Franchisees became more autonomous in managing their units through clear data.

Data-based decisions became network culture, not just central franchisor.

Ability to open new stores without increasing administrative load thanks to automation.

Comparison and exchange of best practices between stores happens naturally via benchmarks.

Lessons from this Transformation

01

Analytical DNA Needs Tools that Scale

Analytical discipline from day 1 was crucial, but spreadsheets didn't scale. BIMachine allowed keeping the analytical culture while growing 60x.

Scale keeping analytical culture
02

Visualization > Raw Data

Franchisees don't need complex spreadsheets — they need charts they understand in 30 seconds to act fast.

Immediate and autonomous adoption
03

Franchises Need a Common Language

Standardizing metrics and visualizations created a common language between franchisor and 60+ franchisees in 5 states.

Unified communication nationally
04

Internal Benchmarks Raise Network Level

When each store can automatically compare with network average, the exchange of best practices happens naturally.

Self-reinforcing continuous improvement
05

Fast Growth Requires Automation

Opening new stores without increasing administrative load was only possible because consolidation and analysis are 100% automated.

Scale without administrative friction

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