BIMachine - Analytics and IA Platform
Success Case

Paquetá Shoes

The risk of delayed decisions

From 4 months to full hierarchy

From 4 months to the full hierarchy: when speed defines competitiveness

In retail, delayed information is useless information. When a store manager needs data to decide now, saying 'I'll send it later' means losing the sale, the customer, the opportunity. Paquetá Shoes, an integrated footwear industry + retail operation, faced exactly that: data existed but didn't arrive at the speed the business required. Analysts lived as operators, not as strategists.

Paquetá Shoes

Client since 2024

Footwear Retail (Industry + Stores)

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Founded
Vertically integrated operation
Employees
Store network + own factory
Location
Brazil
Partnership
1 year (4 months full implementation) years

Departments Involved

CommercialITOperations

Testimonial

"We had a lot of difficulty because we didn't have reach for the data. We've been with BIMachine for about four months, and we've already managed to reach stores, deliver to directors, managers, supervisors, the complete hierarchy in 4 months of project, whether desktop or mobile."

"Many of the reports I needed to develop — retail case, which is very fast, needs assertive information — we couldn't have enough speed with what we had."

"People say: 'I need the information, but you don't have it now. When you send it, I'll look, but... I think we can do it like this, let's keep going.'"

J

Jailson

Data Analyst
Paquetá Shoes

When the business is faster than the information

Retail doesn't wait. Store manager sees zero stock of a product that's selling? Needs to replenish now. Supervisor identifies store with below perform...

Reports with unacceptable delay

Managers deciding on 'gut feeling' due to lack of data

Analysts as operators

Intellectual capacity wasted on manual tasks

Hierarchy without direct access

Dependency on centralized analysts created bottlenecks

Inadequate speed for retail

Information arrived after the decision window

"Many of the reports I needed to develop, retail case which is very fast and needs assertive information, we couldn't have enough speed. People say: 'I need the information, but you don't have it now. When you send it, I'll look, but... I think we can do it like this, let's keep going.'"

Jailson

Data Analyst, Paquetá Shoes

The BIMachine Solution

Technology and methodology to turn data into results

Accelerated Implementation (4 Months)

Complete project in record time: system integration (industry + retail), dashboard development by hierarchical profile, massive user training, rollout to entire organization — all in 4 months vs typical 12-18 months.

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Full Hierarchy Reach

Information available for ALL levels: Stores (operational dashboards), Managers (view + comparison), Supervisors (multiple stores + alerts), Directors (consolidated strategic view). Real democratization.

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Multi-Device (Desktop + Mobile)

Desktop access for deep analysis + mobile for quick daily checks. Managers can access data from anywhere, anytime. Retail on the move demands information on the move.

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Real-Time Information

Management based on real-time data — no more waiting days for reports. Decisions based on continuously updated data, suited to retail's accelerated dynamics.

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Impactful and Flexible Visualizations

Ability to create different scenarios, varied visual structures, dashboards that impact and communicate — not just number tables. Autonomy to answer new questions quickly.

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The Methodology

Agile implementation with focus on quick wins, prioritization of critical retail use cases (speed > perfection), wave rollout to ensure adoption.

1

Month 1

Setup and Integrations

System integration (industry + retail), data modeling, KPI definition by hierarchical level.

2

Month 2

Dashboard Development

Accelerated creation of dashboards for different profiles (store, manager, supervisor, director), validation with key users.

3

Month 3

Training and Rollout

Training for entire hierarchy, desktop/mobile access distribution, massive onboarding.

4

Month 4

Full Go-Live

100% data-driven operation, dashboards accessed daily by entire organization, analysts focused on strategic analysis.

The Transformation in Numbers

4 months

Record speed

Complete implementation

100%

Organizational reach

Full hierarchy

Real Time

Decision transformation

From days to instant

Strategic

Analyst role shift

From operator to strategist

Before

No reach

For data (literal phrase)

Days of waiting

For on-demand reports

Gut feeling

Managers deciding without data

Centralized

Information restricted to analysts

Operational

Analysts making reports

Inadequate

Speed for retail dynamics

Limited

Static dashboards

BIMachine

After

100% hierarchy

Stores → Directors with access

Real time

Instant information, self-service

Assertive data

Decisions based on facts

Democratized

Desktop + Mobile for all

Strategic

Analysts generating insights

Very real-time

Management suited to retail (literal phrase)

Flexible

Varied scenarios, impactful visualizations

Impacts of the Transformation

From operation where managers decided on 'gut feeling' because waiting wasn't viable to culture of decisions based on assertive, real-time data

Analysts transformed from report operators to strategists generating insights and proactive analysis

Complete democratization: entire hierarchy (stores, managers, supervisors, directors) with desktop and mobile access

Speed suited to retail: 'management based on very real-time data' (literal quote from testimony)

Flexible capability: create different scenarios, impactful visual structures, answer new questions quickly

Lessons from this Transformation

01

Implementation speed is competitive advantage

4 months of complete project vs typical 12-18 months means starting to generate ROI 3x faster.

In retail, where market changes fast, this is a critical differentiator.
02

Real democratization = all hierarchical levels

It's not enough to give directors access. Stores, managers, supervisors also need data.

Each with a view suited to their decision level.
03

Multi-device is not a luxury, it's a necessity

Retail managers are on the move.

Desktop for deep analysis + mobile for quick checks is an essential combination.
04

Retail demands real time, not daily batch

Retail's accelerated dynamics don't tolerate yesterday's data.

Management must be based on continuously updated information.
05

Freeing analysts from operational tasks generates value

When analysts stop being 'report makers' and become 'insight generators'.

Value delivered to the company multiplies.
06

Impactful visualizations accelerate adoption

Beautiful and clear dashboards aren't vanity.

They're communication tools that accelerate understanding and action ('impactful visual structures').
07

Agility > Perfection in data projects

Better to have good data available in 4 months.

Than perfect data available in 18 months (when context has already changed).

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