Keko Acessórios
It was the latency between reality and decision.
Testimonial
"We've been working with BIMachine for about four years. And for us the BI implementation was a turning point, because we were missing some data, mainly for the commercial area and field reps. We had everything in Excel, so it was hard to manage and feed it in a timely way."
"We created a margin analysis by product and also inflation analysis, which were the two major pieces of work created by Controllership. Especially last year, when we had high raw material inflation, you had information online — you entered the invoice, an hour later BI was already updating it."
"My invoice went in in the morning and by afternoon I already knew there was inflation on that item of so many percent. And that contributed a lot to me being able to increase my selling price at the front line in an agile way."
Controllership Team
Controllership
Keko Acessórios
The problem wasn't lack of data.
Keko always had discipline in data management. Meticulously built Excel spreadsheets, complex formulas, detailed controls. The problem wasn't lack of ...
Data in manual Excel spreadsheets
Latency between reality and decision
Inflation identified days or weeks later
Margins silently eroded
Margin by product only at month-end
Selling at a loss without realizing
Reps without updated data
Outdated commercial decisions
Reactive and delayed price adjustment
Missed adjustment opportunities
No intraday management
Found out about problems too late
"We had everything in Excel, so it was hard to manage and feed it in a timely way. We were missing some data, especially for the commercial area and field reps."
Controllership Team
Controllership, Keko Acessórios
The BIMachine Solution
Technology and methodology to turn data into results
Margin by Product Analysis (Real-Time)
Dashboard with updated margin product by product throughout the month. Doesn't wait for month-end — tracks profitability daily, enabling quick interventions.
Read moreAutomated Inflation Monitor
System that automatically detects cost variations: invoice comes in the morning, one hour later BI already identifies and alerts on inflation for that specific item with exact percentage.
Read moreConfigurable Update (Hourly Updates)
Ability to set data update frequency: Keko set it to 1 hour, ensuring decisions are based on near real-time reality.
Read moreDashboards for Field Reps
External sales force now has access to updated information: margin by product, availability, sales history, targets — all accessible from any device.
Read moreProactive Deviation Alerts
System automatically alerts when margins fall below defined level or when input inflation exceeds critical threshold.
Read moreThe Methodology
Iterative implementation with strong Controllership involvement, development of custom analyses
Year 1-2
2020-2021
Base implementation, ERP integration, first dashboards
Year 3
2022
Custom development of critical analyses (margin + inflation)
Year 4
2023-2024
Refinement, update frequency optimization, expansion to sales force
Critical Case
2023
During high raw material inflation period, real-time monitoring system enabled agile price adjustments, protecting company margin
The Transformation in Numbers
1 hour
Inflation detection
From weeks to same hour as invoice
Same day
Price adjustment
Real-time margin protection
Daily
Margin management
From monthly to intraday
4 years
Active partnership
Turning point for the business
Before
Weeks
To identify inflation
Monthly
Visibility of margin by product
Excel
Manual outdated spreadsheets
Zero
Information for reps
Reactive
Delayed price adjustment
Loss
Selling without realizing problem
After
1 hour
To detect inflation
Daily
Real-time margin tracking
Automated
Dashboards updated every hour
Real-time
Data for sales force
Proactive
Same-day price adjustment
Alerts
Automatic for margin at risk
Impacts of the Transformation
Nervous system that feels inflation the moment the invoice enters
Margin management went from monthly to daily — intraday visibility
Field reps with same data as Controllership — decentralized but grounded decisions
Proactive, agile price adjustments protected margin during 2022-2023 high inflation
From finding problems at month-end to acting the same day
Lessons from this Transformation
Data latency costs dearly in volatile markets
In sectors with high cost volatility, delayed information is useless information. The difference between 1 hour and 1 week can mean protected margin or accumulated loss.
Update configurability is a differentiator
Being able to set update frequency (1 hour, 4 hours, daily) lets you balance agility needs with processing load — each business sets its own pace.
Custom analyses generate more value
Generic dashboards help, but analyses developed specifically for business pains (inflation, margin) are what really transform. Controllership created tailored solutions.
Sales force needs data, not just the office
Democratizing access to information for field reps eliminated information asymmetry and empowered commercial decisions at the front line.
Real-time is a competitive differentiator
In a competitive market with tight margins, whoever adjusts price first protects margin. Whoever delays, sells at a loss.
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